Bruyère Health is Eastern Ontario’s leading healthcare provider, specializing in aging, rehabilitation, and care for those with complex medical conditions.
I led the re-brand strategy and brand framework, including stakeholder engagement, cross-functional alignment, copywriting, and communications planning.
Métis Infinity Investments is a trusted partner in economic development, directly benefitting the Métis Nation of Ontario.
I led the re-brand strategy and brand framework and project management, including stakeholder engagement, content strategy and copywriting
Spruce Creative is full service creative agency based on Ottawa, where I was Director of Brand Development.
I spearheaded Spruce’s internal rebrand, developing the brand framework and coining the tagline: We help the good grow.
Anishinawbe G’Zhiitoonegamic is a Northern-based Indigenous woman-led modular housing project in partnership with Keepers of the Circle.
I led the brand strategy and brand framework, including participant engagement (Indigenous & non-Indigenous), and project managed brand asset development
Ādisōke is the new Ottawa Public Library - Library and Archives Canada joint facility, in partnership with the Algonquin Anishinābe People.
I provided strategic support for brand development, including cross-functional alignment and creative development oversight
Brand Strategy work
OCPSA “Boundless” campaign →
I led the campaign strategy and creative development process.
The campaign brings forward elements of normative sport campaigns, like that of big athletic brands, to create impactful and moving creative assets, including video, social media, and a website refresh. The Boundless: More Than Able campaign, which helps OCPSA tell inspiring athlete stories and cellebrate the power of community.
All My Relations basketball fundraiser →
I was the project led and provided and campaign strategy support.
In partnership with All My Relations, an Indigenous women’s basketball team located in Vancouver’s Downtown Eastside, we developed and sold a custom basketball as a fundraising tool to support the team. A gritty, powerful video asset was filmed in Vancouver by Indigenous videographer Sean Stiller. We were able to help raise nearly $30K, allowing AMR to send the team to the 2022 All Native tournament. The team came home championship winners!
Luminato Arts Festival “It’s Art”
I led the brand platform campaign strategy, and provided account and project management support.
The “It’s Art” campaign was inspired by all that art is - shocking, playful, a conversation, a statement, a question. The hi-fidelity graphic treatment put punctuation at the centre, creating visual iconography that celebrates the power of the arts in Luminto.
Foodbanks Canada “Starve the Hunger” →
I led account and project management, and provided media planning support.
Inspired by the iconic children’s book “The Hungry Caterpillar,” we brought attention to the devastating reality and impact of food insecurity in Canada. The brand video and campaign invited Canadians to starve the hunger, helping to end food insecurity nationwide by supporting Foodbanks Canada.
Roncesvalles BIA “Not For Lease”
I led account and project management, and provided additional PR and media relations support.
In the wake of COVID-19, local businesses were taking a major hit. It was time to remind communities just how vital local businesses are not only to your neighbourhood, but the economy as a whole. We papered up an entire city block of Roncesvalles Ave in Toronto’s west end with “For Lease signs”, giving folks a peek into a scary future. Underneath were posters with a call to action to #ShopLocal and spread #RoncyLove.
Campaign work
Agency experience
